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Thinking fast and slow with Daniel Kahneman

Thinking fast and slow with Daniel Kahneman

Thinking fast and slow with Daniel KahnemanGary van Broekhoven
Published on: 07/11/2024

Explore how cognitive biases shape UX, marketing & product decisions—drawing on Kahneman, behavioural economics & AI’s role in design today.

Consumer Psychology
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The Psychology Behind Effective Behavioral Design

The Psychology Behind Effective Behavioral Design

The Psychology Behind Effective Behavioral DesignGary van Broekhoven
Published on: 05/11/2024

Explore behavioural design; where psychology meets UX to guide choices, shape habits, and create experiences that truly influence behaviour.

Behaviour DesignConsumer Psychology
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“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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